Coastline Cases

Coastline Cases, an Australian small business specialising in hand-crafted, coastal-themed iPhone cases, faced the challenge of creating a brand identity that authentically represented the visual elements of a coastal setting while also conveying a trendy, relatable feel. Creating an online presence and brand identity that reflected the coastal stylistic elements of the phone cases whilst simultaneously relating to the company’s gen z demographic was important to the client. The project aimed to meticulously create colour palettes, typography, and imagery that captured the essence of the beach, while also ensuring the brand remained modern and appealing to its target audience.